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Welcome to the Customer Data Platform era. When did this era officially begin? Somewhere between the confluence of when third-party cookies were no longer an option, personalized CX became the primary focus of CX and first-party data became the top currency for marketers. Granted weaker versions of Customer Data Platforms (CDP) have been around for […]

Time flies fast, especially in the world of digital marketing. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to

In this rapidly evolving world, you need a data-driven approach to understand your customers’ needs.  Data analytics can change your business strategy and drives sales for your business. Whether you’re a business owner, a sales manager or marketing director, you are likely aware of the current data revolution happening across businesses. Organizations and businesses receive

Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022. Consumer research shows that approximately 75% of buyers changed their shopping behavior over the past 12 months. In fact, more than 40% switched brands. And 39% changed retailers. The reasons for these shake-ups are varied. Some consumers

Saying that today’s consumer wants it all isn’t an understatement, it’s actually stating a fact.  And what’s more, building real brand loyalty means you need to be the business that gives it to them. Modern-day consumers anticipate they will be able to view your products online, download exclusive offers to their phone through your loyalty

It comes as no surprise to anyone that the last decade has seen a dramatic increase in the number of marketing emails sent daily. But here’s some statistics that will really put that growth in perspective: With the internet becoming increasingly accessible even in the farthest corners of the world, roughly more than 300 billion emails

As FiO has been saying for some time, a robust Customer Loyalty Platform is the cornerstone of any effective modern marketing strategy. According to a recent Forrester study, “members of loyalty programs generate between 12 to 18% [higher] incremental revenue growth per year than non-members.” But not all loyalty programs are created equal. As more of

Have you ever gotten caught up on Facebook clicking one after another on the videos and articles it throws up on your page? Or possibly found yourself on Amazon where you end up buying something you didn’t even know you needed 10 minutes ago? If you have, than you’ve already been welcomed  into the world

“The customer is always right.” Although this is a phrase that has been a staple of business for decades, in this era of customer-focused marketing, it takes on both new shape and importance. We are living in the age of the smart consumer; they know what they want, and they also know that if one

Time flies fast, especially in the world of digital marketing. It seems like you just planned your marketing strategy for 2021, and now it’s time to plan for 2022. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date