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Whether you’re a business owner or a consumer, you’re likely well-aware of modern-day customer loyalty programs, and probably already belong to several programs. Today, nearly three-quarters of U.S. adults report being a member of at least three rewards programs, proving their importance in our current e-commerce world.   But it’s easy enough to compel customers to […]

It might only be October — but in the marketing world, the holidays are around the corner. As many of us know, advertisers start their campaigns earlier and earlier every year, with Black Friday arriving before Halloween and Christmas campaigns starting as early as July. If you’re a retail brand, then ‘Tis the season to

One of the most important aspects of any business is keeping your customers happy. However, keeping your customers’ needs in mind is more than just ensuring that they’re satisfied with their current experience. It’s also about focusing on long-term strategies that can cut your churn rate, drive customer loyalty and boost your bottom line. Retention

There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word out about your brand, today you need a robust content marketing plan to really see results. Which

Without getting too philosophical, there’s no denying that mobile devices have redefined our lives and our expectations. Today we get what we want, whenever and wherever we want it simply by looking at the device in the palm of our hands. Anything from buying dinner to directions to travel cross country to looking up historical

Today, distribution is focused on getting products to customers’ hands as quick as possible. In all this quest to be the fastest, the humanity of the transaction can often be sacrificed. This fact can impact the bottom line for many brands, and finally, distributors have noticed. In fact, 37% of distribution professionals named customer retention

In the modern business landscape, where competition is fierce and customer expectations are continually evolving, creating a seamless and delightful customer journey has become an essential strategy for success. A well-designed customer journey not only leads to higher customer satisfaction but also enhances brand loyalty and drives revenue growth. In this blog post, we’ll explore

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to Harvard Business Review statistics, it’s nearly 7 times less expensive to retain an existing customer than to gain a new

For e-commerce businesses, the pandemic was a time of exponential growth and opportunity. Many e-commerce sellers felt they emerged relatively unscathed and ready to continue riding the wave of growth. And then came 2022. As a future-thinking e-commerce business, it’s important you prepare for the current economic slowdown. Let’s discuss what is happening with today’s

In 2010, the focus of most brand’s SEO efforts involved getting as many backlinks as you could and including as many keywords as possible. This queued lots of keyword bidding and an overall feeling of frustration as marketers from big and small organizations tried to make sense of an ever-changing Google algorithm. In 2022, marketing