FIO LOYALTY SERIES
Essential Components To
First and Zero Party Handbook
1.Introduction to user data types
What is zero-party data?
-How do I capture zero-party data?
-What are the benefits and risks of collecting zero-party data?
-What is first-party data?
-How do I capture first-party data?
-What are the benefits and considerations of collecting first-party data?
-What is the difference between zero-party data and first-party data?
-Audiences are global so data privacy strategy needs to be
-What are the benefits for your marketing strategy of collecting more customer data?
The e-Book is an eye-opener! I now know why my analytics was never actionable
George Hamilton, CMO
