Blogs

It comes as no surprise to anyone that the last decade has seen a dramatic increase in the number of marketing emails sent daily. But here’s some statistics that will really put that growth in perspective: With the internet becoming increasingly accessible even in the farthest corners of the world, roughly more than 300 billion emails […]

As FiO has been saying for some time, a robust Customer Loyalty Platform is the cornerstone of any effective modern marketing strategy. According to a recent Forrester study, “members of loyalty programs generate between 12 to 18% [higher] incremental revenue growth per year than non-members.” But not all loyalty programs are created equal. As more of

Have you ever gotten caught up on Facebook clicking one after another on the videos and articles it throws up on your page? Or possibly found yourself on Amazon where you end up buying something you didn’t even know you needed 10 minutes ago? If you have, than you’ve already been welcomed  into the world

“The customer is always right.” Although this is a phrase that has been a staple of business for decades, in this era of customer-focused marketing, it takes on both new shape and importance. We are living in the age of the smart consumer; they know what they want, and they also know that if one

Time flies fast, especially in the world of digital marketing. It seems like you just planned your marketing strategy for 2021, and now it’s time to plan for 2022. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date

Regardless of how many consumer reports you read, the numbers you crunch, or the analysis you conduct when making a purchase, in the end, your emotional response to an item plays a much larger role than many of us would care to admit. We all like to think we’re rational human beings, but every buying

To those who don’t routinely use email as part of their regular marketing mix, it can sometimes feel like email hasn’t changed that much since it was created. Maybe this is why some are so persistent in predicting its death every time a new flashy communications platform comes around. How many times have we heard

Think customer loyalty programs are all about getting generic discounts, points and rewards? Think again. Today, customer loyalty has become a major focus for brands as they Today, it’s more about offering customers something as personalized as possible, so that they feel truly special.In the globalized world of today, competition is cut-throat. Businesses are popping

Companies in every industry are utilizing customer loyalty solutions more often than ever before. Brands understand the importance of retaining existing customers and are choosing to implement a system directed specifically at building customer loyalty. Some marketers may think of loyalty programs and initially imagine a substantial portion of existing resources being funneled away into

It is no secret to those of us in business that eCommerce is an ever-changing industry – every year, several new trends come up that can help your business grow and compete with your competitors – and 2022 is going to be no different. If 2020 accelerates the growth of eCommerce, 2021 proved rapid growth