Blogs

Today, distribution is focused on getting products to customers’ hands as quick as possible. In all this quest to be the fastest, the humanity of the transaction can often be sacrificed. This fact can impact the bottom line for many brands, and finally, distributors have noticed. In fact, 37% of distribution professionals named customer retention […]

In the modern business landscape, where competition is fierce and customer expectations are continually evolving, creating a seamless and delightful customer journey has become an essential strategy for success. A well-designed customer journey not only leads to higher customer satisfaction but also enhances brand loyalty and drives revenue growth. In this blog post, we’ll explore

Converting a new customer is certainly very exciting. However, many businesses make the mistake of overlooking the valuable customers they already have and focus most of their marketing efforts on acquisition rather than retention. According to Harvard Business Review statistics, it’s nearly 7 times less expensive to retain an existing customer than to gain a new

For e-commerce businesses, the pandemic was a time of exponential growth and opportunity. Many e-commerce sellers felt they emerged relatively unscathed and ready to continue riding the wave of growth. And then came 2022. As a future-thinking e-commerce business, it’s important you prepare for the current economic slowdown. Let’s discuss what is happening with today’s

In 2010, the focus of most brand’s SEO efforts involved getting as many backlinks as you could and including as many keywords as possible. This queued lots of keyword bidding and an overall feeling of frustration as marketers from big and small organizations tried to make sense of an ever-changing Google algorithm. In 2022, marketing

Welcome to the Customer Data Platform era. When did this era officially begin? Somewhere between the confluence of when third-party cookies were no longer an option, personalized CX became the primary focus of CX and first-party data became the top currency for marketers. Granted weaker versions of Customer Data Platforms (CDP) have been around for

Time flies fast, especially in the world of digital marketing. The marketing world is dynamic and ever-changing — trends, technology, and tactics are never stagnant. That’s why it’s critical that your business stays up to date with new developments in the industry — after all, the last thing you want is for your business to

In this rapidly evolving world, you need a data-driven approach to understand your customers’ needs.  Data analytics can change your business strategy and drives sales for your business. Whether you’re a business owner, a sales manager or marketing director, you are likely aware of the current data revolution happening across businesses. Organizations and businesses receive

Achieving and maintaining customer loyalty is one of the biggest challenges of running a successful business in 2022. Consumer research shows that approximately 75% of buyers changed their shopping behavior over the past 12 months. In fact, more than 40% switched brands. And 39% changed retailers. The reasons for these shake-ups are varied. Some consumers

Saying that today’s consumer wants it all isn’t an understatement, it’s actually stating a fact.  And what’s more, building real brand loyalty means you need to be the business that gives it to them. Modern-day consumers anticipate they will be able to view your products online, download exclusive offers to their phone through your loyalty