10% Rise In Customer Loyalty Purchases with an Intelligent Approach
FiO’s Loyalty Management System (LMS) is a program that matches campaign logic with business reality. It rewards that motivated customer and drives them to take the next step for a good outcome
Dynamic Segmentation
Loyalty Program Incentives
It’s important that your loyalty programs sync with your CRM software and connect your campaigns with customer attributes. Also, incentive personalization and customer segmentation are vital to standing out from other loyalty programs.
FiO’s Loyalty Management System enables your marketing team with a unified customer view that should be capable of storing other data relevant to your offered incentives. Marketers need consumer profiles and their history in a unified customer view.
Such a view helps to create the right loyalty program incentives by enabling the marketing team to develop customer personas and match them to respective incentive scenarios. They can easily leverage complete data to launch targeted campaigns. The team can decide which type of campaign to create and manage.
FiO’s Loyalty Management System Includes
Points
Marketers must define how customers earn points. Our LMS platform supports the most common shopping events, such as the frequency of purchases. It also tracks custom behaviors such as offering points for providing feedback/reviews or relevant social media posts.
Gamification
FiO’s Loyalty Management System provides milestones that customers can attain and track. The milestones are based on frequency, dollars spent, performing a task such as providing the correct answer, or any other custom “exchange.”
Multiple Rewards
Personalized rewards result in the best engagement. Our LMS includes several styles, including coupons, gift cards, stored discounts, cashback, loyalty points, or any “currency”.
Omnichannel Experience
Integrations and API
Integrations and API are used to create an omnichannel experience for customers. The API itself is a crucial thing. Marketing teams are using what is called a “marketing stack,” which is a collection of several software packages, to support the API. A must-have feature is the ability to integrate several systems. By using business intelligence tools, marketing teams are analyzing a loyalty program’s ROI and comparing loyalty club members vs non-members behavior with A/B tests.
FiO’s Loyalty Management Systems has a “developer-friendly” API. That means an API with thorough documentation, and onboarding engineer, software development kits (SDK), and practical usage examples. Such a package reduces the time and effort of development teams and eliminates the impact of significant amounts of your marketing budget.
