Blogs

As the world becomes increasingly data-driven, the role of the business analyst becomes more important than ever. Business analysts are responsible for interpreting and analyzing data to help companies make informed decisions and drive growth. However, with the proliferation of data and the increasing complexity of business operations, it is becoming increasingly difficult for companies […]

The all-important Holiday Shopping Season is expanding. The line for Black Friday and Cyber Monday sales is becoming more flexible as retailers start earlier and extend longer to jump-start and extend the selling season to capture market share and stay ahead of the curve.  Cyber Week remains supreme for shoppers as the year’s most important

FiO’s intuitive, integrated, scalable sales solution allows you to sell anywhere, anytime In a hyper-crowded marketplace, there are roughly 60-90 minutes to go from lead to quote if you want to close a sale. To drive revenue, you need to enable your team with a quote-to-order process that enables them maximum access to customer and

Creating exceptional customer experiences is a priority for many businesses as they look to revolutionize their operations around the customer. But it’s often easier said than done. It’s not just about having a great idea; it’s about having the systems, processes, and people in place to make it happen. Let’s look at how FiO can

There’s a new type of data offering brands an opportunity to build trust and loyalty with consumers: zero-party data. Brands are facing a privacy and personalization paradox. Consumers want to feel heard by brands, but they’re not always comfortable sharing their data with brands. While 49% of consumers say they’re frustrated by receiving irrelevant content

Whether you’re a business owner or a consumer, you’re likely well-aware of modern-day customer loyalty programs, and probably already belong to several programs. Today, nearly three-quarters of U.S. adults report being a member of at least three rewards programs, proving their importance in our current e-commerce world.   But it’s easy enough to compel customers to

It might only be October — but in the marketing world, the holidays are around the corner. As many of us know, advertisers start their campaigns earlier and earlier every year, with Black Friday arriving before Halloween and Christmas campaigns starting as early as July. If you’re a retail brand, then ‘Tis the season to

One of the most important aspects of any business is keeping your customers happy. However, keeping your customers’ needs in mind is more than just ensuring that they’re satisfied with their current experience. It’s also about focusing on long-term strategies that can cut your churn rate, drive customer loyalty and boost your bottom line. Retention

There’s no doubt that the digital marketing landscape is far different than it was just a few short years ago. Where it was once possible to use paid ads and a few blog posts to get the word out about your brand, today you need a robust content marketing plan to really see results. Which

Without getting too philosophical, there’s no denying that mobile devices have redefined our lives and our expectations. Today we get what we want, whenever and wherever we want it simply by looking at the device in the palm of our hands. Anything from buying dinner to directions to travel cross country to looking up historical