The concept of merchandising on the Internet is no different from merchandising for a store or print catalog. It's all about providing the right product and effectively promoting the offer to your customers. New technology is becoming increasingly available to Web Merchants to maximize the revenue potential of an online store for each customer measured through revenue per customer and or shopping basket size and the process is called Online Dynamic Web Merchandising. Dynamic Web Merchandising gives the Web Merchant the ability to:

Change Landing page layouts dynamically to always give the website a fresh look. Romance elite customers by offering previews of offers before they become available to the general public. Understand what a favored customer regularly buys online and then offer them unique up selling and cross selling features to that particular customer. Provide digital coupons such as offering free shipping and special price discounts to enhance the effectiveness of the traditional e-mail campaign. Offer special promos like free shipping to select customers. Offer special price discounts to select customers making them feel special.